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The Breakdown

Summary:

A strategic partnership is a formal alliance between two organizations, usually formalized by one or more business contract but falls short of a legal partnership.

 

Pros:

  • Enables business to gain a competitive advantage through access to partner’s resources, markets, technologies, capital, and people

Cons:

  • Wealth is shared between both parties

  • Decisions will be mutual

 

Who Qualifies:

These partnerships are typically formed on an individual basis and eligibility is determined by the mutual benefits that each partner provides.

Strategic Partners

 

Strategic Partners create an arrangement between two companies or organizations to help each other or work together, to make it easier for each of them to achieve the things they want to achieve: A way of breaking into the market would be to form a strategic partnership with a large player that is already success in the sector. 


Strategic alliances are partnerships in which two or more companies work together to achieve objectives that are mutually beneficial. Companies may share resources, information, capabilities and risks to achieve this.

Professor Peter Wendell of Stanford University discusses the benefits and the hardships of creating a strategic partnership to grow a small business with MSNBC. 

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